Karaoke 2007 |
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Karaoke is an amusement in which amateurs sing songs into a microphone, along with pre-recorded musical accompaniment. This Japanese invention has spread to various parts of the world. It is so popular that the Japanese word “karaoke” is understood worldwide, even without translation. A karaoke machine was originally developed as a method of warming up drinking parties or the like, and to place singers in temporary euphoria. Today, however, karaoke also serves as a means of recreation and relaxation at nursing, welfare facilities and other places. The market of the karaoke industry has expanded, the number of karaoke machine users now having reached 47,000,000 per year, who pay an estimated total of 740 billion yen for use fees. This report deals with the history, market and other issues related to the industry. 1. History The origin of the word “karaoke,” which in Japanese means “empty orchestra,” is a slang expression for pre-recorded music tapes or records used by professional singers, when rehearsing their songs, as a substitute for a live performance by an orchestra. The media formats in which music is recorded have changed with the times: from eight-track tape, compact cassette tape and laser disc to video compact disc. In 1992, on-line karaoke was introduced, and has prevailed. The 1993 white paper on education issued by the Ministry of Education, Culture, Sports, Science and Technology reported the results of a survey of working adults on participation in cultural activities. In the survey, the largest number of respondents, 43.3%, cited karaoke as a cultural activity they are interested in. Tea ceremony, flower arrangement, gardening and shogi (Japanese chess), ranked second at 32.4%, followed by painting, sculpture, calligraphy and photography at 23.6%. As world-wide evaluation of karaoke’s inventor, Daisuke Inoue was selected in 1999 by Time, a U.S. news magazine, as one of the 20 most influential Asians; in 2004, he was awarded the “Ig Nobel Peace Prize” for inventing karaoke, “thereby providing an entirely new way for people to learn to tolerate each other.” Japanese are often awkward in expressing themselves and are not generally good at smooth conversation at parties. Karaoke serves as a great ice-breaker, contributing to the creation of a friendly and cheerful atmosphere. Due to this feature, karaoke has spread not only within Japan, but also around the world. 2. Market Size
Breakdown of sales by market segment:
According to a white paper on leisure, the number of participants in karaoke activity changed as follows:
As shown in the table above, the number of participants peaked in 1995 and has been declining since then. According to the 2005 white paper on leisure, however, karaoke ranked second in terms of percentage of participation in leisure activities, remaining in an unshakable position.
The table below shows the breakdown, by market segment, of the sum of use fees, or 740 billion yen, as mentioned in the opening paragraph.
No official statistics are available regarding import and export of karaoke machines. 4. Future Prospects Meanwhile, in the aging society, karaoke is increasingly appreciated by users at nursing homes and welfare facilities as recreation. Although sales in this segment are small, the growth rate is remarkably high. Karaoke machine manufacturers have been striving to meet market needs by producing karaoke software that contains music for fitness exercises and numerous Japanese traditional songs for school music classes. According to some reports, karaoke, as a form of musical therapy, also provides an effective means of rehabilitation for individuals suffering from language disability after cerebral apoplexy or dementia. Currently, approximately two-thirds of all karaoke users are male. The companies are studying measures to increase female users. Some people have a constitutional aversion to karaoke, and karaoke can cause noise and other problems. Despite these negative aspects, everyone agrees that singing songs is basically a means of mental and physical refreshment. We expect that the karaoke industry will continue to help make the world happier, while introducing new technologies to meet the needs of the times, and will develop into a trillion-yen industry. (This report was compiled with assistance from “All-Japan Karaoke Industrialist Association,” including the use of its website as reference. The Association’s consent was obtained in advance. We are extremely grateful for their cooperation.)
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