- Fabrics, thread and Japanese paper made from kumazasa (a kind of bamboo), known for its antibacterial and deodorizing properties, have hit the market, proving popular for being both environmentally friendly and functional.
- "Pet Kiss Oral Care Gum", an oral care product for dogs with a price tag of \450, has been launched by Lion Trading Co., Ltd. Extremely popular as a snack for pets, the fibrous structure has a brushing effect, cleaning dogs' teeth and removing plaque.
- Itochu Fashion System Co., Ltd. has launched a line of McDonald's children's clothes. The marketing policy is summed up as being "QSC + V" (Quality Service Cleanliness +Value).
- Supermarket Daiei set up "Lifestyle 88" corners" on September 7 selling 300 types of products, including laundry and cleaning supplies, kitchenware and stationery, all for just \88. In the future, Daiei plans to expand the range including food products.
- "Fur leggings" to go with mini skirts and short pants look set to be the next fashion hit. The warm, fluffy legwarmers made of fake fur look fresh and attractive. Short-pile types are suitable for wearing as part of school uniform, and may well displace the long, loose socks still a favorite with school girls. The deep-pile types retail for \3,900, and short-pile types are priced at \2,900.
- Four priorities in the development of all kinds of electronic components are (a) digitalization, (b) making products lighter, thinner and more compact, (c) energy conservation, and (d) environmental friendliness (e.g. lead free).
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