Recent Japanese Market Information (October 1999)

  1. Thousand yen sales at department stores, where all goods are priced at \1,000, are getting popular.

  2. \100 neckties have become a huge hit at hundred yen stores. One leading hundred yen store orders 600,000 ties at a time (for \70 each), which are sold out within a month. Unconcerned about selling brand name merchandise, the store considers the key to success to be patterns and materials, and has forged tie-ups with five or six tie manufacturers in Japan.

  3. The wave of alliances among leading electrical machinery manufacturers continues. For example:
    a. Toshiba and Canon have entered a tie-up to manufacture wall-mounted TVs.
    b. Fujitsu and Siemens of Germany have forged an alliance to produce computers in Europe.
    c. NEC and Hitachi have entered a partnership to produce DRAM chips.

  4. Companies in Japan are increasingly bypassing wholesalers.

  5. Washi (a special kind of Japanese paper) has started to be used as an environmentally friendly material for menswear. The company concerned is also interested in exporting the product.



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