- Growing Popularity of Men's Friday Casual Wear
More companies are allowing their businessmen to wear casual wear instead of a business suit and tie. As a result, sales of Friday casual wear are on the increase. T-shirts and jeans, are not allowed in many companies.
- Purchase of Wedding Dress
To date a large majority of people have hired wedding dresses. Nowadays there are many brides that buy imported wedding dresses. They cost approximately JPN Yen 39,800 to Yen 140,000 at retail price. About 50% of brides in the Tokyo area purchase their wedding dressese. In the Osaka area, on the other hand, the figure is still 20%. The cost of a wedding dress is about the same as the same as the rental rate. The tendency to buy will surely increase as a result.
- Development of Odour-Repellant Textile
Textile which does not absorb tabacco odour is popular. Such is currently only available for home furnishings - curtain and cushion, for example. This type of textile will be used for garnments in the near future.
- Request from Consumers regarding Imported Garnments/Apparel
- Should be much cheaper 57%
- Should be charateristic/distinctive 18%
- Should be in a wide variety of sizes 10%
- Should be of better quality 8%
- Import of Textile Goods in the First Half of 1995
Imports of textile goods rose 27% in the first half of 1995 to US$10.5 bilion, compared with the same period of the previous year. The sharp growth is mainly due to imports from China and Italy.
- Finishing and Color
The Japanese are, in general, sensitive to design, finishing and color. Please keep this in your mind whenever you offer any goods to Japan.
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