- Wide Variety of Items in Small Quantities
A large minimum quantity for each item is not acceptable to the Japanese market, as current demand is for a wide variety of items in small quantities.
- Importance of Quality
It is necessary to pay attention to minor details, as Japanese consumers are extremely quality-oriented.
The actual commodity must be exactly the same as the sample in all respects. (Uniform of Quality)
Keep defect rate as low as possible and grade up the checking system at factory level.
- Strict Delivery Deadline
Delivery should be punctual. If delayed, the contract may be cancelled or a penalty may be charged. In Japan, a strict delivery deadline is maintained, based on four seasons.
- Complicated Distribution System in Japan
| A) |
Importer>Wholesaler (first level>second level)>Retailer>Consumer The retail price is likely to be triple to fourfold |
| B) |
BImporter>Retailer>Consumer(Supermarkets, department stores,etc.) The retail price is likely to be double to 2.5 times the FOB foreign port price. |
| C) |
Importer>Consumer (mail order) The retail price is likely to be double the FOB foreign port price. |
- Clear Understanding of Japanese Regulations.
Import Regulations: Check first whether the product is allowed to be imported or not.
Product Liability (PL) Law: The product should be abided by PL Law regulations.
Prevention of Unfair Competition Law.
Pharmaceutical Affairs Act, Designs Act, Trademarks Act, Patent Act, etc.
- Price Consciousness
At first, price will be the factor determining your business chances, as that is the only means buyers will have of gauging your performance. You must recognize that price is important in the initial stages. However, you better understand that the Japanese consumer is not only looking for price, but good quality as well.
- Fashion Consciousness
The Japanese market is very sensitive to fashion, and consumers are constantly looking for something brand-new.
- Quick Response
In Japan, whenever people would not get response within 3 days, they may consider that you have no interest in their offer/inquiry.
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